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NOT NOW is a startup company based in Vienna. 
We offer high-quality faux fur blankets for high-quality customers, creating the coziest and most fashionable option for having some well-deserved “time off”.

In the hectic pace of today's life, it is more important than ever to sometimes escape our busy schedule, kick back, take a deep breath and relax for a bit.

As Mark Black said: “Sometimes the most productive thing you can do is relax.“

Our number one goal is to create the coziest and most fashionable option to do so without having to harm any animals.

We are convinced, if someone disturbs you in your well-deserved „me time“ under your comfy blanket, the only thing that will come to your mind is…




Trending Design

From runways to luxurious furniture, faux fur is highly fashionable all around the world and should not be missed in a modern household. Our creative department is permanently creating new styles to adapt to the newest design trends.

A NOT NOW blanket is the perfect accessory for the upcoming cold and windy winter nights on your sofa with your beloved ones.

Highest quality

All NOT NOW products are handmade from selected materials by our well-known tailors around Austria. We´re constantly improving our production process to deliver the highest-quality output.

Our Team

Alois Köhle
Melanie Müller
Creative Director
Alexander Dufner
Daniel Mair
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